Summary
In a relatively short timeframe, the digital economy has become ubiquitous in the UK.
Consumers are spending exponentially increasing amounts of time and money online, and the COVID-19 pandemic has only served to accelerate this shift in behaviour.
But despite this widespread adoption, the way we must respond to protect our local businesses and local economies remains unclear.
In this whitepaper, we present a paradigm shift – a new way of thinking and working – to ensure that local commerce (which we define as L-Commerce) can survive and thrive long into the future.
Only in so doing can we ensure that our Places remain vibrant and valuable ones in which to live, work, visit, learn and invest.
What’s in this report?
With a unique blend of public, private and third sector expertise–the key points our authors want you to know about are:
- The size & scale of the digital problem (and opportunity)
- What L-Commerce is and how it differs to E-Commerce
- The importance of omnichannel town centres & high streets
- What steps we need to take to succeed
- Why strong Public-Private Partnerships are key
And much more of course – we don’t want to give it all away here!
Brought to you by:
A collaboration between bubltown, Brent Council and the Association of Town & City Management to combine:
- The Private Sector
- The Public Sector
- The Third Sector
Because we’re all part of the solution, and we can’t solve it alone. Local success is a team sport. Let’s get to it.